While the internet is rife with studies regarding our daily habits, complexes, spending impulses, demographics, cultural dependencies and just about every other imaginable social and domestic factor that can be (somehow) tied to how we gravitate towards a certain brand/service/product over another, not much has been put to print about what our own bodies have [...]
Archive for the ‘Mobile Marketing’ Category
Mobile email marketing open rates: When to send
MarketingProfs published some research on the open rates for mobile emails. Given the recent post I did on how to optimize your emails for mobile devices, I thought this might be of interest to our followers: According to them, mobile email open rates peak from 16:00 on Thursday afternoons until 09:00 Monday mornings, which makes [...]
Make your email mobile: Mobile email marketing
Smart phones are addictive. It takes a person of exceptional character and will power to refrain from checking their phone as it lights up with a new text, notification or email. And therein lies the crux of the matter. (Or rather the cruxes.) 1) We send out email newsletters to stay in touch with our [...]
